Bob has been with Competition BMW for almost 14 years. He began his career washing cars at a Riverhead dealership as a “lot boy,” and worked his way up through the ranks to a leadership position.
“I left a management job to come to Competition BMW as a Client Advisor,” he says. “It was a tremendous opportunity for me. I couldn’t believe how lucky I was when I was offered the job. I am so excited about this product.”
Bob willingly admits he’s an automobile aficionado.
“I love cars. Always have,” Bob says. “I read all of the trade magazines just for fun. The automobile industry is an intricate part of our economy. Cars are tied into everything. It’s complicated, and there’s so much history and many personalities involved. This business is just so fascinating.”
His passion for BMW is palpable.
“When I park my BMW,” Bob says, “I still look back at it as I’m walking away and say to myself, ‘That’s a pretty cool car—and it’s mine!’”
Bellucci is also an accomplished musician and keyboard player for Vainglorius, the East Coast’s premier Heart tribute band. Bob’s music gives him a creative outlet and the inspiration to lead his team of 12 Client Advisors at Competition BMW with a management style that is an extension of his warm personality.
“I like to empower people to make their own decisions,” he says. “I do like to be kept in the loop, and I insist on accountability.”
Selling cars always requires a certain level of intensity, but Bob says that how a customer is treated depends on the dealership.
“From the minute you put your hand out to a potential customer, you need to establish a rapport,” he says. “Some people operate from fear, and that comes from not doing a proper selling job. If this was easy, everybody would do it.”
“The manufacturer has some control over what a dealership does, but as a dealer you still have the choice of how to operate your business,” he explains, praising BMW Competition’s ownership for their approach.
“Joe Buzzetta and Howard Berliner set the tone here,” Bob says. “We could be a bunch of barracudas or we can treat people nicely. Ownership here chooses to treat people nicely.”
TELL IT LIKE IT IS
Over the next few years, it’s estimated that about 40 percent of new car buyers will belong to the Millennial Generation, whose buying habits will differ from those of Generation X and the Baby Boomers.
“The paradigm keeps shifting—and I’ve seen many shifts,” he says.
But Bob and his team at Competition BMW are ready to reach them and make a lasting connection.
“BMW is a visceral product,” he explains. “You have to touch it and experience it. I don’t see the car-buying process being given over to the internet. As long as a product is visceral, you can’t buy it online.”
As for the younger generation of car buyers, the more things change, the more they stay the same.
“A car is an extension of the person,” Bob says. “BMW simply delivers the joy of driving. These cars are exciting. As a kid, nobody has posters of a Toyota Camry on their bedroom wall, but they might have an M3 or a Z8.”
Bob’s sales experience is vast, and he readily imparts his accrued wisdom with his team. Sharing his passion about what the BMW brand represents, they go on to inspire their customers—both before and after the purchase.
“A sale can take just minutes,” Bob says. “It’s the service after the sale that builds relationships. We always want to exceed the expectations of our customers.”
“When you walk in our door, you’re greeted like a friend,” he says with a smile. “Everything is beautiful here. It’s like Disneyworld. We want people to stop in, learn and experience what Competition BMW is all about.”
BMW Future Retail
To enhance their customers’ experience, Competition BMW committed millions of dollars to upgrade the facility, hire and train people to be the most knowledgeable about BMW products and implement new processes to join the BMW Future Retail program.
Changes were needed to appeal to tech-savvy buyers who are well-armed with product information and want the ultimate customer experience.
At Competition BMW we extend an open invitation for you to come and tour our new state-of-the-art facility to learn and experience what BMW Future Retail embodies.
We are starting a movement. At Competition BMW you will experience the best customer service offered on Long Island.
We are driving change.