“Grandmaster is about finding things that were lost along the way. It’s about mastering our destinies and gathering the experiences and memories that ultimately determine who we are as individuals and as families.”
Most car commercials cast the automobile as the protagonist. At Competition BMW we know that it’s the people behind the wheel who tell the real story. So when we decided to produce a short film that spoke to our experience representing one of the most venerable automotive brands in the world, we wanted to tell a story that mirrored our experience.
Ours is a supporting role in life’s journey. And it has been that way at Competition BMW for decades.
Grandmaster is a multi-generational story of discovery. A father and a daughter strengthening a bond; the kind that comes from a spontaneous road trip set along Long Island’s iconic North Shore. Stopping at places we pass every day but somehow never find the time to enjoy and discovering buried secrets from the quietest generation. Grandmaster is about finding things that were lost along the way. It’s about mastering our destinies and gathering the experiences and memories that ultimately determine who we are as individuals and as families.
Competition BMW is a family business and our journey is not unlike the family portrayed in this short film. Some of our clients are now third generation Competition BMW customers. For these customers, owning BMW isn’t a status symbol, it’s a rite of passage. Our youngest clients are just as savvy and discerning as our lifelong relationships and they share an enthusiasm for the open road, engineering precision and comfort.
Grandmaster speaks to the intangible spirit that inhabits every one of our customers. We wanted to tell a story that spoke to each generation. The mysterious patriarch who quietly teaches us that competition isn’t about winning or losing but how you respond to both. The young parent in the middle of life’s journey struggling to connect the past, present and future. And the magical young daughter whose innocence and fearlessness brings them all together.