Follow From the Front


Greg Box is a long-time employee, with more than 11 years in the service department at Competition BMW.

As Assistant Service Manager, it is Greg’s job to ensure that any vehicle service or repair rendered at Competition BMW results in a positive customer service experience.

Greg is not only an outstanding advisor, he excels at interacting with his clients.

Greg says that Joe Buzzetta’s “follow from the front” management style is key to the success of his department.

“Every service advisor starts off their day with about 10 to 15 appointments,” says Greg. “Each advisor has their own clientele. It’s more of a gentleman’s job for us because we can build a rapport with our client.

“Joe Buzzetta wants to do it this way and it’s been quite successful,” he adds. “The whole idea of outstanding customer service and loyalty is repeat business and when you get into a high-end car like BMW, that’s the way it should be.”

Greg readily admits that the future retail program brought up the level and quality of service naturally.

“I’ve trained other team members and I always tell them to treat people the way they want to be treated. You don’t have to be the smartest person technically, if you’re nice and have a spark, people take to that right away. I tell them to aspire to be a people person.”

Greg embraces new techology, but still chooses to communicate in person when possible.

“I hope we don’t get to the point when this is not a people-oriented business,” he says.

“I don’t want to lose the human touch. I still prefer a phone call or a smile instead of email or text.”

“We all work inside of four walls, but it’s the people who we interact with inside those walls who bring life to the center,” he adds. “Our repeat business is very strong. Our customers have seen how we’ve grown.”

The service department is the hub of the center and Greg thrives in the atmosphere.

“You can buy a car at any center, but after the sale, the biggest decision a client can make is where to service their vehicle,” Greg says. “If you’re on top of your game and you can make people feel good, they’re going to come back again.”

Greg is proud of the unique services Competition BMW offers and knows first-hand that the added stress of figuring out the logistics of getting a car in for service has been alleviated by Competition’s innovative service offerings.

“We have a pick-up and delivery service, which sets us apart from everyone else. No other BMW center does what we do,” he says.

“The way I look at it, BMW is a premium brand and what people want besides competitive pricing is reliability.”

That’s what separates us from everyone else. Our service is so good some of our clients stop in just to say hello. That makes you feel good.”


About Author

Competition BMW of Smithtown

Checkmate Magazine appeals to the competitive side of the BMW driver who views life as a journey, not a destination. Someone who defines success not by winning or losing, but by how one responds to both. Checkmate is the first of its kind, a publication written exclusively for consumers by an automotive dealership.

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