The Renaissance of the Automobile Industry
What Your Car Knows About You
WHERE YOU’VE BEEN – Your last 100 parking locations. The most recent destinations entered into your navigation system.
YOUR DRIVING HABITS – Length of time you’ve used different driving modes. The number of times the seatbelt tightened due to sudden braking and acceleration.
WHO YOU KNOW – Your mobile phone’s synced information (name, address, phone numbers, email and images).
First, computers, phones and tablets helped us stay connected. Now, our automobiles will be the next device that keeps us connected and can even operate themselves. How will it revolutionize the driving experience?
How we might live with the rise of connected and self-driving cars:
1. Self-driving cars will lead to gains in productivity.
The average worker spends 250 hours per year commuting.
2. The hottest apps will be the ones in your car.
The percentage of vehicles that connect to mobile devices will increase to 90% by 2020.
3. Your driving telemetry will be monitored and recorded using an EDR.
Federal laws will require every vehicle to have an Event Data Recorder (EDR).
4. Demand for organ replacements will skyrocket.
In 80% of traffic accidents the source of organ donations could be mitigated by using connectivity and sensors.
5. Intelligent driving and parking will make many new fuel options viable.
40% of gasoline in urban areas is consumed looking for parking.
6. Up to 80% of urban land that is dedicated to cars will be freed up for other uses.
TECHNOLOGY DRIVES MOBILITY
Knowledge is power, especially when driving, and the Big Data revolution promises to be strongly disruptive in the automotive industry. The rise of connected cars and self-operating cars on the road will not only change our driving habits, it will change the way drivers and occupants perceive the driving experience.
A car is considered “connected” when it has built-in internet access and can interact and exchange information with devices and external vehicle information providers.
The automotive industry has taken a huge leap into this digital world and as a result the driving experience will change entirely, with cars having the ability to connect and communicate and even interact with other vehicles, pedestrians and the surrounding infrastructure.
BMW is investing heavily in developing new technology that will transform not only how people drive, but how cars are bought, sold and serviced.
BMW CONNECTING AT NEW LEVELS
At the Microsoft Build 2016 Conference held in San Francisco this spring, BMW unveiled its new “BMW Connected” service powered by Microsoft’s Open Mobility Cloud that is expected to seamlessly link cars, mobile devices, homes and cloud data together.
“Mobility needs are unique and personal and a very important aspect of our everyday life,” said Thom Brenner, BMW Group’s Vice President of Digital Life, during the unveiling at the conference. “We are really focused on how we can integrate our offerings smoothly and seamlessly into the digital life of our customers.”
Communication companies like Verizon and AT&T are already expanding their networks beyond mobile devices to allow vehicle connectivity. AT&T currently has a deal with Ford to connect at least 10 million more cars in the next five years, and recently introduced a device that converts older cars into Wi-Fi hotspots.
The bottom line is connected cars will eventually complement or replace human drivers with self-driving or autonomous vehicles.
THE FUTURE: V2V + V2X
Connected car concepts that are already in production are categorized as Vehicle to Vehicle or “V2V.” V2V will enable cars to communicate with each other directly and maintain an internal map of all surrounding vehicles with their speed and direction. This information will give the vehicle the ability to provide guidance to the driver about when it is safe to change lanes, change speed, or merge.
Vehicle to Everything or “V2X,” includes communication with infrastructure like road signs and traffic lights that provide driver warnings long before the driver can see them.
When V2X is fully operational, cars can be operated autonomously.
Occupant safety and data security remains a top priority for automakers. The industry is investing in significant security measures to protect information and vehicles alike from hackers.
The changes afforded through vehicle connectivity is rapidly approaching and will bring revolutionary changes to the entire automotive industry.
With ConnectedDrive Services, BMW drivers are already privy to the most advanced technology available today and will continue to be ahead of the curve as more and more connected cars take to the road.
“We are really focused on how we can integrate our offerings smoothly and seamlessly into the digital life of our customers.”
-Thom Brenner – BMW Group – Vice President of Digital Life