The Hire is a series of short films made by BMW together with some of the worlds best directors. Hostage starring Clive Owen and the BMW Z4. Directed by John Woo.
Checkmate Magazine appeals to the competitive side of the BMW driver who views life as a journey, not a destination. Someone who defines success not by winning or losing, but by how one responds to both. Checkmate is the first of its kind, a publication written exclusively for consumers by an automotive dealership.