The Hire is a series of short films made by BMW together with some of the worlds best directors. Chosen starring Clive Owen and the BMW 5-series. Directed by Ang Lee.
Checkmate Magazine appeals to the competitive side of the BMW driver who views life as a journey, not a destination. Someone who defines success not by winning or losing, but by how one responds to both. Checkmate is the first of its kind, a publication written exclusively for consumers by an automotive dealership.