When we set out to differentiate ourselves from other BMW dealerships, we wanted to offer something new and interesting to our customers.


Checkmate appeals to the competitive side of the BMW driver who views life as a journey, not a destination. Someone who defines success not by winning or losing, but by how one responds to both.

Checkmate Magazine is the first of its kind, a publication written exclusively for consumers by an automotive dealership. It’s new and different, like Competition BMW.

We hope you will explore the Checkmate website and read our premiere publication, Checkmate Magazine.

We wanted to bring you coverage on a broad range of topics that we hope you’ll find interesting and entertaining with features that contain a lot of local flavor unique to Long Island.

BMW is more than a car, it is a lifestyle and we were inspired to celebrate that lifestyle to the fullest by creating the Checkmate campaign.

We are committed to making BMW ownership fun and we invite you to come along for the ride.

At Competition BMW, we want to share our core mission and mantra with you, which comes down to just two words: Exceptional Service. We invite you to stop in and see our state-of-the-art facility and learn what the new Competition BMW can offer you.

Latest Articles on Competition BMW

Competition BMW A Road to Success

If you service your vehicle at Competition BMW, you know Rudy Alanis, the Assistant Service Manager, who has been with the dealership for 14+ years.